The Roadster Life Co.
Roadster is the brand for the traveler in you. During my time on the brand from 2015 to 2018, we conceptualized and executed multiple integrated campaigns. Roadster being a tech-savvy fashion brand, these campaigns had components ranging from TVCs to AR Experiences. Shown below are brief overviews of a four of the larger campaigns that I worked on.
01// HEART OF THE HIGHWAY
Integrated campaign for the launch of the flagship Roadster store. This included conceptualizing and executing the user experience within the store - VR road trips, manufacturing process videos, interactive shopping portals, and a bespoke multi-taction interface and experience.
Heart of the Highway, Roadster’s first offline store, earned Gold at the 2018 Advertising & Marketing Effectiveness awards for its use of interactive media.
Experience Design | Social & Digital | Film | Print
ROLE: UI/UX, ART DIRECTION & CREATIVE DIRECTION
02// THE ROAD IS WAITING
Integrated campaign for the launch of the AW17 Collection.
Film | Print | Social + Digital | SIS
ROLE: PRIMARY DESIGNER, ART DIRECTION, CREATIVE SUPERVISOR
OOH
Print Ad
03// ONCE UPON A ROAD
A social campaign for the Outlander Collection that used Twitter to crowdsource a story that was turned into a shoppable graphic novel.
Once Upon A Road picked up two Silvers for new product launch as well as use of social media at the 2018 Advertising & Marketing Effectiveness Awards.
Social + Digital | SIS
ROLE: ART DIRECTION, CREATIVE SUPERVISOR
Illustrations by Taarika John
04// CODE FOR THE ROAD
Integrated brand campaign for the launch of the Freelander collection that showcased the ethos of the brand, along with the merchandise.
Film | Print | Social + Digital | SIS
ROLE: ART DIRECTION
