Reliance Trends

While handling the social mandate for Reliance trends over a course of 5 years - I had the opportunity to work on numerous social campaigns. Below are overviews of 4 campaigns that I was a part of.

01// THE UNREPEAT MAN ADVENTURES

An interactive catalogue using Instagram nested accounts to promote Trends’s summer linen collection.

We decided to use the world’s most visual platform - Instagram - to take our customers on a journey across the range (and across the galaxy) using nested Instagram accounts.

The Adventures of the UnRepeat Man spanned 10 Instagram accounts linked to one another through profile page tags.

A Multi-Level user journey : To keep people hooked, it played itself out through a fun experience of quizzes, contests, pro tips, style tips, and discounts hidden within one multilevel user journey.

Instagram Campaign

ROLE: CONCEPT, CREATIVE DIRECTION

02// TREND YOUR LUCK

A film celebrating world cup fans and the superstitions that come along with being a fervent sports fan.

Digital + Topical

ROLE: ART DIRECTION, CREATIVE DIRECTION

03// THE FULLY FESTIVE GIF PACK

A social campaign aimed at increasing brand relevance during festival seasons.

To this end, custom GIF packs were created for 6 regional festivals that also served as billboards for the brand on social media. These GIFS were created with regional phrases and rituals associated with each festival in mind.

Instagram Campaign

ROLE: CREATIVE DIRECTION